Archive | April, 2013
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THE MAVERICKS LOVE VALERIE JUNE

28 Apr

THE MAVERICKS LOVE VALERIE JUNE

WATCH OUT FOR THIS SOUTHERN SENSATION…WE LOVE HER AND WE ARE SURE YOU WILL TOO

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MAVERICK WAREHOUSE GETS VICIOUS

23 Apr

MAVERICK WAREHOUSE GETS VICIOUS

Normally a company that is affiliated to your own company is referred to as a “sister company”. In the case of Brown Eyed Boy the maverick and highly successful production house in London, the situation is slightly different. MW refer to BEB as their “brother company” mainly because the founder and CEO Gary Reich is brother to one of the Mavericks Kathy-Jo. “Vicious” starring Sir Ian McKellen and Sir Derek Jacoby is a comedy about a gay couple who have lived together for 48 years. This brilliant Brown Eyed Boy series is about to go live on ITV.

WIRE YOUR BRAND FOR SOUND

20 Apr

The Mavericks have long believed that the most powerful way to enhance consumer arousal and effect is the use of evocative music. The team at MW know from experience with below-the-line brand roadshows and activations that music enhances key messages and is perhaps the single most stimulating component in any campaign. Music is known to increase emotional arousal in subjects and significantly affect the way people feel. So here’s the thing…what that means is attitudes to brands and intent to purchase has been shown to increase with heightened emotional responses. The better you make people feel, the more likely are they are to engage with your brand. Music enhances emotions… and emotions guide and influence consumer behaviour. I remember attending the launch of Grolsch in South Africa a few years ago where the brand’s musical signature, a remix of Kylie Minogue’s 2 Hearts was played on a loop. It was played for the entire duration of the event, several hours in fact. You would expect it to get boring and irritating but in fact it was the opposite. It was such a sexy, catchy hook that no one minded listening to it hundreds of times. People fell in love with the music and the brand. Music can do the same for your brand…so go ahead, hit play!

HOW I CAME OUT OF THE GLAM ROCK CLOSET AND OTHER STORIES OF LIBERATION

17 Apr

I am a relatively young person so I have been thinking a lot recently about how often I seem to have to question my own taste in music. At least once a week either in a professional or a social situation I am having to make excuses for not necessarily understanding the explosion of sound carefully created by some ultra cool Youtube sensation with a one word name like Extinguisher or Dr 69.  I am often disguising my confusion and having to apologise when some bright eyed industry person or musically “savvy” teenager (usually one of my own) plays me a new and extremely popular piece of music and I am left feeling like everyone has been invited to the party except me! I tried dancing to one of these mega hits last week but I landed up in traction so I had better not do that again since I am in those circumstances clearly a danger to myself and others. Instead of wanting to dance and sing along I am often left scratching my head, bewildered and at the same time equally impressed by the cleverness of it all. A song is no longer just a song. It is a feat of scientific, electronic and engineering prowess. It seems that musicians are not only focused on the sound but also required to be on the cutting edge of science as well if they are to make it. An intricate coming together of electronic beats and instruments generated from a computer AND a human voice box creates mind bogglingly complicated compositions. My question is, can this possibly ever evoke the raw emotional responses that are forthcoming when a listener is connecting with what is in my own (humble) opinion music that talks to the human soul? Maybe I’m old fashioned. Maybe I am missing the point but forgive me for stating the obvious but I was under the impression that music required a tune! So, it was with tremendous delight that I heard Maverick Warehouse’s close harmony group aca-Thatu rehearse Zahara’s brilliantly written and popular Lolilwe. Exquisite and tuneful song writing is alive and well and living in South Africa.  I am trying a new tactic in the crusade for tuneful music.  I play Mott The Hoople and Status Quo in our house. The eternal hits of Frankie Valli and the Four Seasons currently being superbly played at Teatro in the musical Jersey Boys are often heard coming out of my car at very high decibels. I am genuinely impressed and awestruck by the brilliance and complexity that is required to beat box well and create symphonies out of electronics. But does it make me a bad person that I would rather listen to “Oh What a Night” rather than something that sounds like a sound track to a space odyssey or a language from another planet? Am I an anachronism? Am I lame and uncool? Probably. Then so be it. I feel better after coming out. I am not ashamed anymore.  I am going now to listen to Bobby Darren followed by Tony Bennet and Dinah Washington. Loving life out the closet….

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Into the future & beyond …

9 Apr

Into the future & beyond …

Beardyman, one of Maverick Warehouse’s favourite UK musicians/creative genius’ unveils the Beardytron 5000 …. check it out … the first video giving a little tiny insight into this masterpiece … #awestruck!

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MAVERICK WAREHOUSE GOES SURREAL

5 Apr

MAVERICK WAREHOUSE GOES SURREAL

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ART SHMART SHUSH I’M SLEEPING

3 Apr

ART SHMART SHUSH I’M SLEEPING

Is Tilda Swinton sleeping in a glass box at the Museum of Modern Art art? She’s a wonderful actress and I am a huge fan but I am struggling with the concept of including in her impressive body of work, the act of her sleeping in a glass box. Is it just me?